
FORE:The next morning a carriage containing Doctor Bronson and his nephew, Fred, drove up in front of Mr. Bassett's house. There were farewell kisses, and hopes for a prosperous journey; and in a few minutes the three travellers were on their way to the railway station. There was a waving of handkerchiefs as the carriage started from the house and rolled away; Nero barked and looked wistfully after his young master, and the warm-hearted Kathleen wiped her eyes with the corner of her apron, and flung an old shoe after the departing vehicle.
Published Aug 28.
TWO:It was extraordinary to him how this girl got on his mind. He thought he disliked her, but in some obscure way he could not help being interested in her. There was somebody there, somebody from whom there came a call to him. He wanted to know how she regarded him, what effect he had on her. And there were no data: she sat behind her impenetrable mask, and did her work in a manner more perfect than any secretary who had ever served him. She declined to come to his house with her brother, she had retreated again inside that beautiful shell. He noticed infinitesimal things about her: sometimes{120} she wore a hat, sometimes she left it in her room. One day she had a bandage round a finger of her left hand, and he wondered if she had cut herself. But her reserve and reticence permitted him no further approach to her: only he waited with something like impatience for the day when she would bring the block of his book-plate or an impression of it. There would surely be an opportunity for the personal relation to come in there.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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